Disruption of the Covid-19 pandemic in micro business marketing communication: A case study on Fransis Pizza & Dimsum Shumpit

The COVID-19 pandemic has a massive impact on economic sectors, incredibly individual jobs. In order to survive, those people have think of another way get income; business is one them. Microbusiness quick solution, but the lack marketing skills and experience first challenge they go through. New entrepreneurs usually run micro-business with limitations planning without being based rules. This study aims determine communication strategy micro-businesses during Covid-19 in starting for survival approach Entrepreneurial Marketing (EM). method used this research case approach. Informant retrieval using purposive sampling. shows that different approaches started pandemic, which intersects entrepreneurial concepts leisure-time businesses.